Steve Topp has extensive experience with printing and publishing. Our services include.

* Plan and Print—Media planning for loose inserts and knock n drop.

* Printing of brochures, magazines and books in any quantity

* Publishing—The Power of owned media—via our partner company.

Research has shown that readers spend on average 29 minutes reading a customer magazine. that’s half an hour with your target customer, one on one, in her home. Powerful stuff.

In an advertising environment where the average consumer receives around 3000 commercial messages a week, traditional media is becoming less and less effective. It is no longer enough to catch a potential customer’s attention. You need to engage consumer attention long enough to communicate.

Consumers value the information they receive in customer magazines, so it follows that this relationship will result in sales. A UK research survey discovered that 54% of consumers said they have bought something as a direct result of reading a specific customer magazine.

While traditional above-the-line media tends to target potential customers, there are many other points on a customer’s journey or relationship with your brand which could be more effectively targeted by owned media, tailored specifically to that connection point