Media Auditing is a back check on what your strategist is doing and what the Media Buyer is buying. Are you getting the deliverables is the question.

Media Auditing assists clients and agencies keep a fix on sector activities aiding in strategic decision making. The Media Auditing function sits in between the client/creative resource and the Media Agency. It is about reviewing the media strategy against, marketing, advertising and media objectives to ensure the ROI is achieved.

- Reviewing the strategy—is it capable of attaining set objectives.

- Reviewing the strategy—is it feasible within budget.

- Post campaign evaluating– Did the implementation attain objectives and tactics.

- Competitor– Evaluation of competitor strategies.

- Evaluating the ROI on media investment.

- Marketing Procurement– assisting procurement officers. It is easy to procure for a  manufacturing process but difficult for a marketing function.