Astute Media partners with the best in the industry – Starcom and Purple Cow. The reason  for this is the ever increasing need for a total media offering. We take direction from International research – insights into how consumers perceive media messages.

We know that consumers utilise media to gather information. In todays world, you cannot rely solely on traditional media. Traditional media (TV, radio, magazines, newspapers) serve to stimulate interest. The buying process then involves a lot more. Consumers with a piqued interest from traditional media now look to gather more information. This is done via internet media.

Consumers do not rely on one source of message. The process begins with your providing a message unsolicited e.g. on TV. The consumer then begins the process of gathering information to ensure they are going to get the best product at the best price. This process involves, web sites, social media e.g facebook ( asking friends what they think).

Accordingly, astute media are geared to looking and advising at the total communications channel.

In the current economic times, more and more pressure is put on marketers and their agencies. If you want to get results you need a campaign which works. Our structures and services are all centred on maximising our client’s business performance through excellence and innovation in media. To produce the most effective ROI for our clients we scrupulously follow global best-practise processes. We get to know your brand, market and competitive landscape. Our strategic process commences with a thorough analysis of your and your competitors media strategies.

Upon graduating in 1981 with an IMM, Steve joined DeVilliers and company as a retail Media Planner. Within a short space of time, Steve was promoted to manager for the division. In 1988, Steve left to become manager of media strategy at Saatchi and Saatchi. In 1989, Steve was promoted to media Director. In 1991, Steve left Saatchi to join the board at Barker McCormac. With an entrepreneur’s flair, Steve Left Barker McCormac to set up a Media Independent agency. By 2000, New Wave Media had substantial billings and offices in Johannesburg, Durban and Cape Town. Since leaving New Wave Media, Steve has perused interests in SMS marketing and low cost telephony. Steve brings extensive experience in dealing with clients and advertising agencies. He Lives in Somerset West with his wife Chantal and daughters aged 19 and 16. He is a family man whose hobbies are rugby, motor racing and water sports. 

I believe in a total media approach i.e. everything from traditional media to mobile and new media. However, today’s media thinking must encompass a total communication solution meaning a media planner needs to look further to ambient, in store and even a clients waiting room.

Brand Experience

I have worked on brands in almost every sectore including:-

Retail:

* Mr Price

* Milady’s

* Hyperama

* Ellerines

* W P Cellars

Motor:

* Delta

* Ssang Yong

* Daewoo

* Hyundai

* Honda

* BMW

Banking:

* Saambou

IT:

* Softline Pastel

Liquor:

* Edward Snell & Company

* Chivas Regal

* Gillbey’s

FMCG:

* Vaseline Intensive care range

* Innoxa

* Ellebelle perfumes

Food:

* Nestle – the entire spectrum

* Pepsi

Electronics:

* Samsung

* Nokia

Government:

* IEC - 1994 Election

* Iscor Privatisation

* Maize Board